From our humble beginnings in a garage in 1952, General Magnaplate has grown into a company with three plants in North America and licensees across the globe.  Our founder, Dr. Charles P. Covino, had great pride in America and its spirit of invention.  His background in engineering, chemistry and metallurgy brought forth many innovations in surface enhancement coatings.  Back in the 1960’s, some of his earliest coating inventions were utilized by NASA in its fledgling space program.  Our involvement continues to this day with coatings on parts for astronauts’ spacesuits , the International Space Station and the Rovers exploring Mars . And now, the era of commercial spacecraft is underway with SpaceX’s historic Dragon mission to the Space Station. For the latest on America’s space program, visit http://www.nasa.gov.

General Magnaplate’s headquarters in Linden, New Jersey celebrated the grand opening of our exhibit in our town’s Historic Society Museum.  All of our employees visited the museum and viewed the displays, historic documents and pictures from the early days of Linden and companies with a long history of business in the town.  We celebrated several milestones -- General Magnaplate’s 60th anniversary in business, with 45 years in Linden.  We opened our Linden plant in 1967, at first manufacturing TUFRAM® pots and pans, then converting to industrial surface enhancement coatings a few years later.   

General Magnaplate Texas has extended its Nedox® capacity through the investment in new, larger stainless steel and polypropylene tanks which can handle parts up to 20 feet in length. In addition to the new large tanks, the facility has also purchased a new crane with a capacity of up to 8000 pounds - one of the largest in North Texas.

John Larsen, General Manager of our Texas plant, explained "With this new investment we now have the capacity to coat larger parts, such as the 15 foot long rotors that are used in the oil and gas industry for moving materials down-hole. In addition, we also have the ability to handle higher volume orders with much faster turnaround times, which will further improve our service to customers." 

Community is alive and well in Linden, NJ, if the events for Earth Day at General Magnaplate and Magnalube were anything to go by. This year, the two industrial companies opened a newly built raised bed garden so all employees will be able to share in the harvest this summer and fall. What is truly unique about this endeavor is that a local farm will be providing the seedlings (and expertise) while an employee will be donating the compost from her compost garden at home. For over 40 years, Earth Day—April 22—has inspired and mobilized individuals and organizations worldwide to demonstrate their commitment to environmental protection and sustainability.

Candi Aversenti, CEO of General Magnaplate, and Luke Saunders, President of Magnalube, purchased materials for the beds and some soil. The seedlings came from Ralston Farm – a Mendham farm run by Bennett Haynes who is starting off his first season farming independently, and runs a local CSA (Community Supported Agriculture) for residents to buy local, seasonal food directly from a farmer. “We’ve always celebrated Earth Day and placed a great emphasis on recycling and the environment, but this year is something truly special,” reports Candi Aversenti, CEO of General Magnaplate. “The collaboration of industrial companies, a local farmer and an employee who is donating her own compost, shows that there is a real sense of community and a real passion for caring about the environment.” “All of our employees were involved and we all enjoyed raking, digging and sowing seeds in the sunshine with some expert direction from Bennett Haynes. And this isn’t just for the benefit of the environment, all of those employees involved in helping out will literally be able to reap the fruits of the labor come harvest time.” Luke Saunders, President of Magnalube, added, “We are proud to play such an active role in this event and as a small thank you to Bennett we even lubed his tractor with one of our industrial lubricant products!” Both General Magnaplate’s coatings and Magnalube’s lubricants extend the life of metal parts and reduce friction, which reduces scrap and the reliance on scare resources, while lowering energy consumption.  

Our mission is to develop new coatings, materials and processes that capitalize on their unique properties at a micro/nanometer scale to create entirely new products with improved functionality and capabilities to benefit a large number of industries. Candida Aversenti, CEO of General Magnaplate, adds, “2011 is going to be an extremely exciting year for General Magnaplate’s customers and global licensees. Not only are we working tirelessly to push the boundaries of coating technology to deliver the most innovative coatings available today, we are also adding great new talent, to keep Magnaplate moving forward.”  

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